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Helios produces structures to mount photovoltaics. Designed the visual identity for them.
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UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
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Redesigned the website for Imagine Dragons' charitable foundation - restructuring the information architecture, crafting donation-focused CTAs, and weaving the band's visual identity throughout so visitors feel the mission.
Every page was built to guide visitors from awareness to action
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