Enterprise Website Redesign: SEO-Safe Migration & WordPress ExpertiseEnterprise Website Redesign: SEO-Safe Migration & WordPress Expertise
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TM TRIO: Enterprise Corporate Redesign & SEO-Preserving Migration
A full-cycle redesign and development project for a leading manufacturer of infrared heating systems. The primary challenge was to modernize the digital presence while maintaining 100% of the existing link equity and search engine rankings.
Key Project Highlights:
Strategic UI/UX Redesign: Transformed a legacy corporate site into a modern, professional platform with a focus on technical clarity, product durability, and B2B trust.
SEO-Safe Migration: Executed a meticulous transition from the old system to WordPress, ensuring the complete preservation of link mass, URL structures, and metadata to protect long-term SEO rankings.
Custom WordPress Development: Developed a lightweight, high-performance WordPress theme tailored to the client’s specific catalog needs, avoiding unnecessary plugin bloat.
Multi-Language Architecture (English/International): Implemented a clean multi-language structure to support the brand’s global presence and international distribution network.
Mobile-First Responsive Engineering: Rebuilt the entire frontend from scratch to ensure a flawless experience across all devices, significantly improving mobile engagement metrics.
Advanced Content Management: Configured a custom administrative backend that allows the client to easily manage technical specifications and complex product categories.
Technical Stack: WordPress, PHP, MySQL, JavaScript, SEO Migration Strategy, HTML5/CSS3 (SCSS), Responsive Design.
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Yuliia's avatar
The color palette and font pairings here are spot on! It gives the whole site a very cohesive and professional look. It’s clear that a lot of thought went into the visual identity.
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