From Failed Concept to Strategic Pivot: Experimentation-Led Product Design

Solo-designed Toy Finder, pivoting from a failed toy rotation app to address parental decision fatigue through AI-enhanced research and rapid prototyping.

⭐ Challenge Parents spend hours overwhelmed by endless toy choices. Initial concept assumed organisation was the problem, research revealed selection overwhelm was the real pain point.

⭐ Approach - AI-enhanced user research & validation testing with Maze - Pivoted strategy based on user feedback - Designed 3tier trust system (Expert/Parent/Award recommendations) - Used Framer AI for rapid wireframing - Built responsive prototype ready for validation

⭐ Impact 60% faster design process through AI tools. Successfully pivoted from failed concept to testable prototype using experimentation-led methodology.