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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why is everyone turning their logos into disco balls? 🪩
Spotify’s anniversary stunt works because it’s rooted in their DNA—it’s music, it’s celebratory, and it’s meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.
I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldn’t force a disco ball. I’d lean into their core identity: refinement and precision.
Meet the "Gem of Wisdom."
I reimagined the Claude mark as a precious gemstone—tactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.
Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.
👇 Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?
For fun, I guess 🤷🏻♂️
Spotify turning its logo into a disco ball for its anniversary restarted the whole “skeuomorphism vs flat design” debate.
So I wanted to test the idea on a real identity system.
This is Orion Project — a personal brand built around observation, navigation, and geometric structure. Instead of presenting the logo flat, I translated it into a physical object: a metallic 3D dog tag.
Built using Omma.build AI as part of the workflow:
• Rapid 3D concept exploration
• Material + lighting tests
• Motion studies to see how the symbol behaves in space
What worked:
AI made it incredibly fast to explore presentation-quality 3D directions that would normally take much longer to prototype.
What didn’t:
Without strong creative direction, the outputs quickly start feeling like generic “AI gloss” instead of intentional branding.
I don’t think every logo needs dimensional treatment.
But for identities rooted in atmosphere, symbolism, or physicality, 3D can communicate something flat systems can’t.
Curious where designers stand on this:
Are 3D logos becoming genuinely useful again or are brands just rediscovering old aesthetics with new tools?
Looks cool!
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