Why Personal Brands Often Outperform Business PagesWhy Personal Brands Often Outperform Business Pages
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Not getting views on your business page? Here’s why. Conor McGregor: 46M+ followers on Instagram Forged Irish Stout (his brand): 158K Jake Paul: 28M followers on Instagram W (his brand): 100K See the pattern? Coincidence? I don’t think so... People follow people. People relate to people. A logo can earn some goodwill. But nowhere near as much as a real person you can connect with. It’s not even close. Name one brand with more followers than its founder (only counting founders who actually post) Sure, there are exceptions. But the rule holds: people follow people. So build your personal brand first. Then grow your business page. Not the other way around.
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Creatives on Contra have earned over $150M and we are just getting started