*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.

Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.

This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.

This is exactly how anything related to kids should be!!! I mean add some colours guys

Just shipped: an interactive brand book for Tandoori Flames, a charcoal-grill restaurant in Ajman, UAE. 🔥

Restaurant brand guidelines usually die as a PDF in someone's inbox. Meanwhile the menu printer uses one shade of red, the social designer uses another, and six months later the brand looks like three different restaurants.

So this one lives at a URL instead. Full identity system built as a web experience: logo rules, a palette named in the brand's own language (Tandoor Ember, Cream Naan, Golden Turmeric), typography, voice & tone, and real-world applications from menu covers to storefront signage. One link, whole team, always current.

See it live: Tandoori Flames Brand Book

If you run a food brand and your "brand guidelines" are a logo file floating around on WhatsApp — let's fix that.

Check it out

Interesting concept. The biggest UX challenge will be helping users quickly find the right service without feeling overwhelmed by the number of options.