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Shopify Store Redesign & Conversion Optimization
Project Title
Luxury Shopify Store Redesign for Higher Conversions
Tell us about this work
Many Shopify stores struggle with low conversions because of cluttered layouts, poor navigation, and weak product presentation. This project focused on redesigning the customer experience to create a modern, premium storefront that encourages visitors to become customers.
Scope of Work
Complete Shopify homepage redesign
Product page optimization
Collection page improvements
Mobile-first responsive design
Navigation restructuring
Trust badges & social proof
Checkout experience recommendations
Results
The redesigned store delivers a cleaner shopping experience, stronger brand credibility, and a conversion-focused user journey designed to increase engagement and sales.
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Recent branding work for Stilta this weekend.
Got inspired by a few tools along the way. Happy to see it live.
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Sportsbook Aggregator & Fan Rewards App UI Design
Gamifying sports betting loyalty is the next frontier of fan retention.
We designed this multi-account Sportsbook Aggregator & Fan Rewards App UI for Sporty, a platform created to unify sports betting accounts, reward fan engagement, and track leaderboard ranks. Built for iGaming startups, sports betting operators, and affiliate SaaS platforms, this high-impact dark-mode interface transforms fragmented betting activity into a gamified loyalty ecosystem.
The Problem We Solved
Bettors frequently jump between major sportsbooks (DraftKings, FanDuel, BetMGM), leaving their user activity fragmented across platforms. Meanwhile, betting brands struggle with long-term player retention once sign-up bonuses expire.
This concept solves the disconnect by introducing a centralized loyalty hub where users sync their favorite sportsbooks, earn universal points per bet, compete on hyper-local leaderboards, and redeem points for cash payouts or gift cards.
Key Features & UX Highlights
Seamless Sportsbook Integration: One-tap API connector interface allowing users to link accounts like DraftKings, FanDuel, and BetMGM while offering point multipliers (e.g., $2\times$ bonus points).
Multi-Tier Fan Leaderboards: Real-time ranking tables categorized by Team, City, National, and Fanbase levels to drive friendly social competition.
Unified Rewards Store: High-contrast wallet dashboard displaying total reward balances ($2,450\text{ Points}$) alongside instant cash payouts ($25, $50) and discount redemptions.
AI-Powered Personalization: Integrated "Sporty AI" tab designed to suggest optimized betting insights and customized reward opportunities.
Building an iGaming, Sports Betting, or Loyalty SaaS Platform?
Whether you're an ambitious founder validating a next-gen sports aggregator MVP or scaling a global fan engagement ecosystem, we craft conversion-focused UI/UX that drives player lifetime value (LTV) and long-term retention.
sportsbookappdesignsportstechmobiledesignProduct DesignUI DesignUX DesignAdobe XDFigmamobileappdesign
https://sucession.framer.ai/
Succession Advisory — Framer Website Customization
Customized an existing Framer template for a succession advisory business, transforming the original AI-focused design into a completely new brand experience.
The project included a full copy rewrite, new visual direction, custom Renaissance-inspired imagery, color system adaptation, blog content, service pages, and responsive refinements.
The goal was to keep the strong structure of the original template while making the final website feel completely tailored to the client and their industry.
Services:
Framer Development · Web Design · Visual Direction · Copy Adaptation · Responsive Design
Amazing!!
