Customized an existing Framer template for a succession advisory business, transforming the original AI-focused design into a completely new brand experience.
The project included a full copy rewrite, new visual direction, custom Renaissance-inspired imagery, color system adaptation, blog content, service pages, and responsive refinements.
The goal was to keep the strong structure of the original template while making the final website feel completely tailored to the client and their industry.
Services:
Framer Development · Web Design · Visual Direction · Copy Adaptation · Responsive Design
It’s a calm, editorial shop template for brands that make physical things: hardware, objects, small product lines. I designed the brand, generated the product photography and built every page in Framer.
What’s inside:
20 pages, each designed for desktop, tablet and phone
CMS-driven shop with working price sort
Product pages with gallery, specs and FAQs
A build-your-own configurator with live pricing
A bag with quantities and discount codes
Journal with hover image previews
Launch, studio, support and gift card pages
The product itself is fictional: a modular mixing desk where one core listens to your mix and suggests one fix at a time. I wanted the template to feel like a real brand from day one, so it’s been built and photographed like one.
Congrats on the launch, Jonathan. Designing the brand, the photography and every page yourself gives it a clear voice. What was the hardest part of building a shop template in Framer?