The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Created a strategic social media calendar for 11 days for Instagram and Facebook to help optimize content planning, boost engagement, and maintain a consistent brand presence across platforms 🚀
This Is Social Media Calendar For Posting.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Social Media Strategy & Management
Who is Aryam Abreu Delgado? 🏡
Aryam Abreu Delgado (@aryamabreud) is a licensed real estate agent with Keller Williams Realty based in Winter Park, Florida, serving the greater Orlando area. Specializing in helping first-time buyers navigate the homebuying process with confidence, Aryam brings a bilingual, client-first approach to one of the most important financial decisions of his clients' lives.
When I came on board in early March 2026, Aryam had no social media presence at all — I built his Instagram, Facebook, and additional platform accounts from the ground up.
My Role 📲
Set up and launched all social media accounts from zero
Developed a bilingual (English a:nd Spanish) content strategy targeting first-time homebuyers across the greater Orlando market
Built and managed the full content calendar across Instagram and Facebook
Produced all content assets independently: static posts, educational carousels, and Reels
Wrote all copy, hooks, and captions in both English and Spanish tailored to a B2C real estate audience
Created educational first-time buyer content to position Aryam as a trusted local market expert
Monitored performance weekly and refined strategy based on engagement and reach data
Aligned content with both brand awareness and lead generation goals
Results ⭐️
In the first month:
Built a fully active, publishing social media presence across platforms from absolute zero
Grew Facebook to 66 followers organically in the first month
Grew Instagram to 14 followers with consistent educational content
Fast forward 2.5 months:
Grew Instagram from 0 to 39 followers
Grew Facebook from 0 to 78 followers
Achieved Instagram engagement rate of 25.65% (vs. 1–5% industry average for real estate)
Achieved Facebook engagement rate of 22.4%
Top-performing Reel reached 240 organic accounts
Generated 160 Facebook interactions in a single day
Well done Ruth👏
Dynamic Ad Creative & Social Architecture for Diggger
For established food franchises, cross-promoting new menu items like transitioning a pizza-dominant brand identity into the dessert and beverage space comes with a massive challenge: breaking through audience expectation. Standard product shots often get ignored on busy feeds. The goal was to engineer a high-energy, scroll-stopping promotional asset for Diggger that breaks the third wall of UI design to capture consumer attention and drive immediate dessert menu cravings.
The Strategy & Execution
I approached this creative direction by blending UI design psychology with immersive product framing:
UI Frame Disruption: Implemented an interactive Instagram post mock frame where the premium caramel milkshake dynamically breaks through the margins, creating a striking 3D pop effect that interrupts a user's standard scrolling pattern.
Complementary Color Contrast: Selected a deep, royal purple backdrop paired with vibrant golden-orange and crisp white typography. This high-contrast color strategy directly complements the rich tones of the caramel and whipped cream, enhancing appetite appeal.
Micro-Copy Architecture: Crafted the playful, high-conversion slogan "Sip into something sweet: the perfect blend of chill & thrill" to target lifestyle-focused consumer emotions rather than just pushing a product.
The Results
💥 +170% Increase in Social Ad Click-Through Rates (CTR)
📈 +145% Surge in Saved Posts and Menu-Inquiry Direct Messages
✨ +190% Growth in cross-category menu awareness for the franchise
🤝 100% Cohesive alignment with the brand’s youthful, high-energy voice
#SocialMediaStrategy #CreativeDirection #AdCreative #FoodAndBeverage #VisualIdentity #GraphicDesign #SocialMediaAssets
It looks amazing tho 🔥
Social Media Marketing Strategy and Management
Who is DIY Custom Closet? 🏠
DIY Custom Closet (@diycustomcloset) is a B2C home organization brand that empowers homeowners to design and build their own custom closets at a fraction of the cost of traditional installation. The brand merges a hands-on DIY spirit with pro-grade components — helping everyday people turn cluttered spaces into their dream closets without hiring a contractor.
When I came on board in mid-March 2026, the brand had 14 Instagram followers and 12 Facebook followers — and virtually no social media presence, content strategy, or posting cadence in place.
My Role 📲
Built the full social media strategy from the ground up across Instagram and Facebook
Developed and managed a structured content calendar and consistent posting schedule
Produced all content assets independently: static posts, educational carousels, and Reels
Wrote all copy — hooks, captions, and CTAs — tailored to a B2C home organization and DIY audience
Identified and applied platform best practices for short-form video (Reels) to maximize organic reach
Launched and managed paid Facebook ad campaigns beginning late April to accelerate audience growth
Monitored weekly performance and delivered monthly analytics breakdowns with actionable recommendations
Continuously refined content strategy based on engagement data, reach trends, and top-performing formats
Results ⭐️
In the first month:
Gained 2x more new followers than in the previous 3 months combined
Generated 4x more interactions than the prior month
Doubled the engagement rate by optimizing content format and posting cadence
Established the brand's first consistent social media presence from zero
From launch to today (10 weeks of management):
Results ⭐️
In the first month:
2x more new followers than in the previous 3 months combined
4x the number of interactions than the previous month
Doubled the engagement rate
Fast forward 10 weeks:
Grew Instagram followers from 14 to 54
Grew Facebook followers from 12 to 156
Expanded combined audience from 26 to 210 followers
Instagram engagement rate of 26.1% far exceeds the home & lifestyle industry average of 3–5%, reflecting a highly engaged audience built through strategic, niche-specific content
Top-performing Reel reached 217 organic accounts in a single day — without any paid promotion
Facebook paid campaigns launched in late April drove the account from ~20 to 156 followers in under 3 weeks, demonstrating strong ad-to-follow conversion
Content mix spans static posts, multi-slide educational carousels, and short-form Reels — all produced independently from concept to publish
Social Media ManagementSocial Media MarketingInstagramSocial Media StrategyFacebook AdsFacebook Business Manager
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?