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A local aesthetics clinic was stuck on page 7 for "Jett plasma near me."
Nobody scrolls to page 7. That ranking was basically invisible.
Here is what we fixed:
Google Business Profile was incomplete and had zero keyword relevance
Website had no dedicated service page for Jett plasma
Zero local citations. Competitors had dozens.
On-page content was thin with no location signals
90 days later they are ranking #1 for "Jett plasma near me."
Phone calls went up. Bookings went up. They did not touch their ad spend.
That is what happens when the basics are done properly.
If your local business is not showing up where it should, message me.
#seo
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🚀 3 Main Keywords. First Page of Google!
Our client, Paige’s Swim School, is now ranking on Google’s first page for three key local searches:
🥇 Swimming Lessons in Ascot
🥇 Swimming Lessons in Ascot for Children
🥇 Swimming Lessons in Ascot for Adults
How did we achieve it? Through targeted local SEO, optimised content, improved website structure and a stronger SEO foundation.
📈 Better rankings. Greater visibility. More opportunities to get discovered.
And we're just getting started!
Your customers are searching. Are they finding you?
Great job, Nick! Local SEO can be underestimated so it's good seeing people thriving from doing it how it's supposed to be done. Looking foward on seeing your next work.
I ran Google's mobile speed test on 15 small business homepages this week. Cleaning companies, movers, AC repair and a few dentists.
11 of the 15 took over 10 seconds to show their main content on a phone. The worst one took 40.
What was slowing them down:
- sliders. on 3 sites the main banner sat inside a slider plugin, and that slider was the exact thing Google was waiting on
- background videos. 2 homepages loaded a video of roughly 4 to 5 MB before anything useful showed up
- oversized photos. one homepage loaded 8.5 MB of images
None of this needs a whole new site. One static hero image, compressed to WebP, is the first fix I'd try.
To check yours: pagespeed.web.dev, mobile tab, look at Largest Contentful Paint.
Has anyone actually seen a homepage slider help conversions?
That’s truly remarkable to hear. A beautiful design alone isn’t enough; fast loading also plays a crucial role. According to Google, if a website takes more than 3 seconds to load, most users will leave.
SEO, AEO & GEO Content Strategy | Search Visibility That Drives Growth
Search is evolving, and content needs to do more than rank on Google. It needs to answer questions, build authority, and make brands discoverable across traditional search engines and AI-powered platforms.
This portfolio showcases my approach to creating search-focused content that combines Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to help businesses strengthen their online visibility.
What I focus on:
SEO: Keyword research, search intent, on-page optimization, and content structured to improve organic visibility.
AEO: Clear, answer-focused content designed to address user questions and improve eligibility for featured snippets and answer-based search results.
GEO: Helpful, authoritative, well-structured content designed to improve a brand’s chances of being referenced in AI-generated responses.
Content Strategy: Creating valuable, reader-first content that aligns with business goals, audience needs, and search opportunities.
My goal is to create content that connects search visibility with real business outcomes—not just rankings and traffic, but relevance, authority, and opportunities for growth.
Search Engine OptimizationSEO Content Managment Web DesignGoogle AnalyticsGoogle Search ConsoleSEMrush
I am also SEO, SGE, GEO specialist but what's AEO?