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Shopify Store Growth & Sales Optimization
This project focused on improving the performance and conversion rate of a Shopify store through strategic optimization and growth-focused implementation. By enhancing the customer journey, optimizing store structure, and implementing effective sales strategies, the store achieved measurable results.
Results Achieved
Generated £12,625+ in sales
Processed 99 customer orders
Achieved a 5.72% conversion rate
Increased store traffic and customer engagement
Improved overall shopping experience and store performance
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Folake & Co. | Website Design + Digital Experience
For Folake & Co., a DMV-based coffee and matcha cart, I developed a five-page website concept designed to translate the brand’s playful personality, cultural influence and vibrant menu into a more complete digital experience.
The visual direction built on Folake’s existing organic wordmark and earthy color palette while introducing stronger typography, layout structure, photography and calls to action. The website was designed to feel colorful and energetic without becoming visually overwhelming, allowing the coffee, matcha, plantain syrup and event experiences to remain central to the story.
I structured the website around the different ways someone might discover and interact with the business, whether they wanted to learn more about Folake, explore the menu, book the cart for an event or find upcoming appearances.
My work included:
• website strategy and creative direction;
• user journey and information architecture;
• custom five-page website concept;
• responsive Home page design;
• About page and brand storytelling;
• Menu page organization and presentation;
• Book the Cart inquiry experience;
• Events page design;
• custom-coded interactive website prototype;
• navigation and page-flow development;
• visual hierarchy and typography system;
• integration of the existing logo and brand assets;
• earthy color palette application;
• photography selection and image placement;
• coffee, matcha and product-focused storytelling;
• booking and inquiry calls to action;
• mobile-responsive layout planning;
• embedded imagery and website assets;
• final prototype testing and presentation preparation.
The final concept gave Folake & Co. a digital home that felt as distinctive and inviting as the physical cart experience. It brought the brand story, menu, bookings and events into one cohesive space while creating a stronger foundation for visibility, customer discovery and future growth.
This website was developed as a pitch concept and was not ultimately published by the brand.
This is the best design i have seen so far 😍
So happy to have collaborated with Sara Servan Studio on the design and development of JENGZ’s Shopify store, a loquat candy brand launching very soon 🍊🍬
Nice one 🔥 I like the vibe. One small remark, I think the the copy on pink should be aligned to left.
FROM OUTDATED TO CONVERSION-READY — SHOPIFY WEBSITE REVAMP
A Shopify store shouldn’t just look good. It should make customers feel confident enough to click “Add to Cart.”
For this project, I completely revamped my client’s Shopify store with a focus on:
✨ A cleaner, more modern visual identity
🛍️ Better product presentation
📱 Mobile-first, responsive design
🧭 Improved navigation and user experience
⚡ A smoother shopping journey
🎯 Clearer calls-to-action
🔍 Conversion-focused layout and structure
💎 A more professional and trustworthy brand experience
The goal wasn’t simply to make the website “prettier.”
It was to create a store that communicates the brand better, makes products easier to discover, and removes unnecessary friction between landing on the website → finding a product → making a purchase.
And honestly… the transformation speaks for itself. 👀
Swipe through to see the before & after.
If your Shopify store looks outdated, feels difficult to navigate, or isn’t converting the way you expected, your website might be the problem—not your product.
I help eCommerce brands turn Shopify stores into professional, user-friendly and conversion-focused shopping experiences.
💬 Need a Shopify revamp? Let’s talk.
#Shopify #ShopifyDesigner #ShopifyDeveloper #ShopifyStore #Ecommerce #WebDesign #WebsiteDesign #UXDesign #UIDesign #EcommerceWebsite #ShopifyExpert #ConversionRateOptimization #WebDevelopment #BrandDesign #Contra