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A complete brand identity and packaging system for a modern wellness brand, designed to create a cohesive experience across products, digital touchpoints, and marketing materials while moving beyond the typical wellness aesthetic.
View the full case study on Behance → https://www.behance.net/gallery/251623035/OSH-USA-BASED-WELLNESS-BRAND
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Envato AI gave me a house. It took human instinct to turn it into a home.
For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.
My goal was to use Envato’s creative toolkit to push past the cold, mathematically sterile outputs of AI and inject real emotional luxury into the visual assets.
The Process:
The Spark: I used AI generation to start exploring shapes, but the initial outputs felt emotionally empty and lacked structural balance.
The Human Touch (My 'Human by Design' Moment): I stripped out the generic, messy layouts and manually rebuilt the logo's geometric structure in my design suite. I chose a sophisticated, sharp custom typography layout to bridge the gap between high-end architecture and human warmth.
The Final Polish: Using Envato Elements, I sourced cinematic stock footage, deep Foley sound design effects, and professional mockups to build a fully realized brand ecosystem that feels grounded in the real world.
AI is an incredible starting block, but it takes human taste, eye for detail, and instinct to make a brand truly powerful.
Check out the full workflow breakdown and the final high-res brand kit below 👇
This is stunning!!!
AI can generate beautiful images but the hard part is getting results that actually look like they belong to the same brand.
That's why I created this Brand Image Prompt Kit for Skincare Brands.
Instead of random prompts, it's a complete system to create cohesive packaging mockups and lifestyle imagery for skincare brands.
Inside you'll find:
✨ 4 prompt scenarios
✨ 20+ AI-generated examples
✨ Templates that work across Krea, ImageFX, and Adobe Firefly
The goal? Less prompting, more art direction.
Smart to build this around consistency instead of just prettier outputs. Cross platform prompts that hold up across Krea, ImageFX and Firefly is the hard part most people skip. Congrats on shipping it.
Nuggets everywhere!
We designed around 70 different Brains with @Mary Delaney
and then have @Arsen Airyan animate each and everyone of those!
If you brand or app needs a touch of cuteness, hit us up!
(mascotte brands lead to higher brand recognition, higher attention and ultimately higher sales! what are you waiting for?)
Absolutely love this!, The character designs are full of personality, and the animations bring them to life beautifully. It's inspiring to see such thoughtful branding and collaboration. Amazing work by the whole team! ❤️
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