UGC only works when it understands the customer first. Before I shoot, I always ask: Who are we t...UGC only works when it understands the customer first. Before I shoot, I always ask: Who are we t...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
JohnnyCharley's avatar
JohnnyCharley
• Nov 6
UGC only works when it understands the customer first.
Before I shoot, I always ask:
Who are we talking to?
What do they already believe?
What emotion gets them to act?
Once that’s clear, the content becomes persuasion - not just another 15-second video.
If your brand wants UGC that thinks strategically before it entertains, I’m booking November + December projects now.
#UGCCreator #CreativeDirection #BrandStorytelling #AdCreative
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started