US Market Research | Industry Mapping & Target Account Research
Entering a new market requires more than a list of companies. It requires a clear understanding of the industry, relevant target accounts, and potential business opportunities.
This sample project demonstrates a structured approach to US market research, including industry mapping, target account identification, and opportunity analysis.
What this project covers:
Industry and market segmentation
Target company identification
Business opportunity research
Organized findings to support market-entry decisions
The goal is to help businesses approach a new market with better focus and a more structured research process.
This is a sample portfolio project demonstrating research methodology.
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See exactly what’s driving revenue, where growth is leaking, and which products, channels, and customers deserve more investment.
I developed an e-commerce growth intelligence system around one question:
Where should the business invest next?
Most stores already have plenty of data. The harder problem is understanding what that data means for revenue, marketing spend, products, and customer growth.
So instead of building another dashboard full of charts, I’m structuring the system around decisions.
It brings together signals such as revenue, ROAS, CAC, conversion, product performance, repeat purchases, and retention to identify things like:
which channels deserve more budget, where acquisition is becoming inefficient, which products attract traffic but fail to convert, and where repeat customers are creating stronger value.
The goal isn’t just to answer:
“What happened?”
It’s to answer:
“What should we do next?”
Because the most useful analytics system isn’t the one with the most charts.
It’s the one that makes the next business decision clearer.
Tags: E-Commerce · Marketing Analytics · Data Analytics · Power BI · E-commerce Management