Crunchia – Playful Branding for Healthy Snacking This project showcases my approach to character-...Crunchia – Playful Branding for Healthy Snacking This project showcases my approach to character-...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Rufana's avatar
Rufana Zade
• Nov 12
Crunchia – Playful Branding for Healthy Snacking
This project showcases my approach to character-driven branding and emotionally intelligent packaging design. Crunchia is a fictional healthy snack brand designed to make nutritious choices feel fun, friendly, and accessible—especially for younger audiences and families.
Each packaging concept features a cheerful food character (like a tomato or cheese wedge), designed to evoke warmth and playfulness. These characters are not just decorative—they serve as emotional anchors, helping children connect with the product through storytelling and visual empathy.
Part 2 designs will also be shared.🫰
Logo DesignAdobe IllustratorBrand DesignbrandingPackaging Design
Post image
Post image
Post image
Said's avatar
Coachesjoy logo
Said Rouah
• Nov 12
Great work
Rufana's avatar
Rufana Zade
• Nov 13
Thank you 🙏
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started