Google Ads Campaign Setup & Management

Agency: Arya Media Network Target Market: Australia 🇦🇺 Demo Business: Local Plumbing Service, Melbourne, VIC Campaign Type: Google Search Ads Objective: Generate qualified phone calls and website enquiries.

Step 1: Business & Goal Research

First, understand the client's services, target customers, service locations, competitors, and advertising budget.

Campaign Goal: Generate qualified plumbing enquiries and phone calls.

Step 2: Keyword Research

Identify relevant keywords that potential customers search for on Google.

Example Keywords:

plumber near me

emergency plumber Melbourne

blocked drain plumber

hot water repair Melbourne

local plumbing services

Use Google Keyword Planner to research search volume, competition, and estimated CPC.

Step 3: Campaign Structure

Create a Google Search campaign with separate ad groups for different services.

Example Ad Groups:

Emergency Plumbing

Blocked Drains

Hot Water Repairs

General Plumbing

This structure helps keep keywords and ads relevant to each service.

Step 4: Location & Budget Settings

Target Location: Melbourne, Victoria, Australia

Language: English

Campaign Type: Search

Daily Budget: AUD 20 (demo budget)

Bidding: Choose a strategy based on the campaign objective and available conversion data.

Set location targeting carefully so ads reach relevant potential customers.

Step 5: Create Google Search Ads

Example Headlines:

Reliable Plumbers in Melbourne

Fast Local Plumbing Services

Book Your Plumbing Service

Contact Our Plumbing Team

Example Description: Need a reliable local plumber? Contact our team for plumbing repairs, blocked drains and hot water services. Get in touch today.

Use accurate service claims and a clear call to action.

Step 6: Add Relevant Assets

Where eligible, add:

Call asset

Sitelinks

Callouts

Structured snippets

Location asset, if the business is eligible and linked correctly

These assets can help customers discover relevant services and contact the business.

Step 7: Set Up Conversion Tracking

Track meaningful customer actions, such as:

Qualified phone calls from ads

Website enquiry form submissions

Calls made from the website

Configure Google Ads conversion tracking and test that conversions are recorded correctly before evaluating results.

Step 8: Launch & Monitor

Before launch, check keywords, ad copy, landing pages, location settings, budget, billing, and conversion tracking.

Monitor search terms, clicks, CPC, CTR, conversions, and cost per lead. Add irrelevant searches as negative keywords when appropriate.

Step 9: Optimise the Campaign

Pause or revise underperforming keywords when the data supports it.

Improve ad relevance and landing page experience.

Review search terms and negative keywords.

Test different headlines and descriptions.

Adjust budgets based on qualified leads and campaign performance.

Step 10: Monthly Reporting

Prepare a report covering:

Total advertising spend

Impressions and clicks

Click-through rate (CTR)

Average cost per click (CPC)

Qualified leads and conversions

Cost per lead

Recommendations for the next month

Expected Deliverable: A structured Google Ads campaign with relevant keywords, compelling ads, conversion tracking, ongoing optimisation, and transparent reporting.

Important: This is a demonstration plan, not a live client campaign. Any performance figures shown in portfolio graphics are illustrative and must not be presented as verified results.

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