A look at the identity I’ve been working on for Sync, a car rental platform in Greece.

You pick the car you want and a local provider brings it to you. Pretty good starting point.

The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.

I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.

Big Greek headlines, plenty of space and a system their team can keep easily.

Impressive work, colors are great in use.