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Manual, repetitive work, especially content and data entry, is slowing us down and increasing the risk of errors. Using Airtable as a structured data source and Make to automate the workflows between it and other tools. I've had the pleasure of extending No-code/Low-code tools around corporate processes and integrating to 3rd party API(s). This allows business seamlessly sync data between off-shelf platforms.
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few weeks ago, I shared a little preview of this project here and it received so much love from the community. I really appreciate all the support 🤎
The full case study is now live. You can see the process behind this homeware brand identity and the development of a timeless visual world for a lifestyle brand.
Hope you enjoy exploring it!
Looks premium.
Wow! It's amazing
🧠 GROWTH TIP 02/30: OPTIMIZE FOR STATE CHANGE, NOT SESSION COMPLETION
A meditation session can be completed and still create zero product value. For this wellness product, we changed the growth logic from content consumption to state change.
The framework:
Signal → Selection → Shift → Proof → Adaptation
SIGNAL
We identified what the user actually needed in the moment.Calm. Focus. Reset. Energy. Sleep.
SELECTION
Instead of pushing users into a library of sessions, we reduced choice friction and surfaced one relevant next action.
SHIFT
We measured whether the recommended practice actually moved the user toward the desired state.
The key metric became: State Shift Rate Successful desired state changes divided by completed recommended sessions.
PROOF
I showed users what was actually working for them.
Stress ↓18% after Evening Unwind
Best time: 8:30 PM
Insights stopped being passive analytics and became part of the retention loop.
ADAPTATION
Every completed outcome improved the next recommendation.
The loop became:
Intent → Recommendation → State Change → Proof → Better Recommendation → Repeat Use
📈 RESULTS
35% faster Time to Confident Choice
25% higher recommendation acceptance
20% higher repeat practice rate
15% lift in 30 day retention
25%+ improvement in successful state shifts as personalization learned
💡 GROWTH INSIGHT 02
The biggest shift was not getting users to complete more sessions It was increasing the percentage of sessions that actually delivered the outcome users came for.
More sessions did not create the growth. Better outcomes did.
That is when a wellness app stops behaving like a content library and starts becoming a product that learns what actually works for each user.
#MobileAppGrowth #ProductGrowth #WellnessApp #MeditationApp #Retention #Personalization #BehavioralDesign #MobileUX #ProductStrategy #AsolDesign
Nice App
