The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Stop negotiating on your Brand Identity. DO IT WISELY. I see this happen too often. A founder is looking everywhere for the cheapest option to get a logo done. But cheap designs don't build legacies. Systems do. #brandidentity #graphicdesign #marketingstrategy #founders #branding
The first part is the B - Brief and enquiry call
the second part is R- research
The 3rd part is A - Assemble
The fourth part is N - Navigate
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
@Monserrat Vazquez's work now spans brand identity, packaging systems, and cultural branding across organizations and startups.
None of that started with the perfect city, it started with the people in front of her.
Here are 3 lessons from 's journey:
- Brand identity sets the rules, everything else follows
- Freelancing alongside a job is a real transition strategy
- Confidence is a byproduct of experience, not a prerequisite
If you are a designer building solo, part of an agency or growing yours, this episode is for you.
Full conversation with @Monserrat Vazquez is now available: https://youtu.be/USrWTu7KRD0
P.S. Her matcha packaging concept started as a ritual idea, not a product idea.
Was great having you on the pod @Monserrat Vazquez
I created the visual identity for a jewelry brand. For this project, together with the client, we developed the brand name, the logo, and the brand identity guide, which includes a selection of fonts, color palettes, and customized mockups showing how the brand is applied in real contexts.
Why do metal gates have all those swirls?
Hint: it’s not just for the vibes.
Historically, those curves helped reinforce the structure by distributing tension through the metal.
Which is a surprisingly good metaphor for brand systems.
Yes, stay with me.
Strong brands don’t rely on a logo alone. Patterns, motifs, and visual language help carry the system across packaging, campaigns, social, and everything in between.
Sometimes the elements people call “decoration” are actually doing the heavy lifting.
What’s one brand you think does this really well?
Trending
aivideo
AI video tools are moving at warp speed. Which ones are you experimenting with?
returntonature
Spring is a reset for creativity. What’s inspiring you outside the screen right now?
aidesignflow
AI tools are redefining design work. What's your current workflow?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
allthingsmetal
Metal is having a design moment – from chrome to gates and grates. What designs are you forging?