When I joined this project, the goal was simple but massive: coordinate a nationwide Amazon Prime...When I joined this project, the goal was simple but massive: coordinate a nationwide Amazon Prime...
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Daneisa Mitchell
• Nov 12
When I joined this project, the goal was simple but massive: coordinate a nationwide Amazon Prime Day campaign across 30 U.S. markets, all launching on the same day, with unified messaging and flawless delivery.
This was a fun project! I took ownership of the project from start to finish, connecting multiple teams (creative, analytics, paid media, product, and others) to turn chaos into structure. I built a centralized workflow, synced deliverables across platforms, and made sure every asset went live on time.
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