Champion Dog New Formula Campaign.

Product Launch & Visual Campaign: Champion Dog New Formula.

The core challenge was to redefine the visual identity for the Champion Dog brand during the launch of its new formula. As the Art Director, I directed the entire creative vision, ensuring the visual communication effectively highlighted the product's new benefits and value proposition. My contribution involved defining the aesthetic standard, developing the core Visual Storytelling narrative, and overseeing the production of campaign assets across digital platforms and key marketing touchpoints. This project showcases my expertise in Art Direction and Brand Campaign strategy applied to large-scale CPG product launches.