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Labotest is a local Chilean healthcare company experiencing steady growth, now expanding across three regions of the country. The opening of its new branch presented the perfect opportunity to unify and modernize its visual identity.
This project is more than a rebrand — it’s a statement of purpose. Labotest seeks to position itself as a reliable and human-centered solution for the health of the communities it serves.
The new identity reflects that commitment: a clear, approachable, and competitive brand built to represent trust, care, and professional excellence. Through this system, Labotest strengthens its visual consistency across all platforms, while reaffirming its mission to bring health closer to people.
@Verdugo Graph great work
Appreciate it, thank you! 🙏
@Verdugo Graph super cool work!!
Thanks a lot, Celia! Really glad you liked it 🙌
@Verdugo Graph the teal color palette is perfect for healthcare! 👨⚕️ Consistent branding across touchpoints is spot on
Thanks Rayan! Exactly — the teal tone was chosen to convey trust and calm, which fits healthcare perfectly. 💡
@Verdugo Graph Love the brand’s color palette
Thank you, Fatemeh! The color palette was a key part of the brand’s message, so I’m happy it stands out. 💙
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