Tool Finder Branding 🔎 Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint. When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures. The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market. The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.

Great Work

FLARE — Bold Basketball Courtwear Landing Page 🏀💗

FLARE is a fashion-forward sportswear landing page concept created for a basketball brand that wants to stand out both on and off the court.

The idea was to move away from the typical dark, aggressive visual language of performance sports and build something more expressive, editorial, and lifestyle-driven.

The hero combines oversized typography, soft pink tones, high-impact imagery, and product-focused storytelling to give the brand a strong identity from the first screen.

The experience was designed around:

• a bold campaign-style hero that immediately introduces the attitude of the brand;

• strong visual hierarchy that keeps the product and athlete at the center;

• an editorial layout inspired by fashion campaigns rather than traditional sports e-commerce;

• clear navigation between new drops, courtwear, accessories, and brand stories;

• a responsive mobile experience that keeps the same visual energy on a smaller screen;

• prominent purchase CTAs without losing the premium campaign feel.

The result is a sportswear experience where performance meets fashion — energetic enough for the court, but distinctive enough to build a lifestyle brand around it. ✦

Would you play it safe or PLAY BOLD? 🏀

Amazing design! Everything feels polished.