Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?

We’re testing two filtering layouts for a template library.

Top Filters

The filters are placed above the content. This option feels lighter, leaves more space for the cards, and works well when there are only a few main categories.

Sidebar Filters

The categories remain visible in the sidebar. This makes the available options easier to scan and works better for more complex filtering, but takes up some of the content space.

Which layout would help you find the right template faster?

Such a clean presentation. You can tell a lot of thought went into this.