Two Mood-Driven Landing Page Concepts for a Skincare BrandTwo Mood-Driven Landing Page Concepts for a Skincare Brand
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Anyadi Onyekachukwu
• Nov 10
Same brand. Same product. Two very different feelings.
Lumière is a concept face cream brand. I designed its landing page twice to see how far mood alone can change the experience.
DAYLIGHT: light and editorial. Ivory, espresso, rose gold, serif type, lots of whitespace.
NOCTURNE: dark and cinematic. Near-black, champagne gold, sleek sans-serif, a jar glowing in the dark.
Only the logo and name are shared. Packaging, imagery, type, palette, and tone are all different.
Which would you trust with a premium skincare launch? A or B?
Concept project made in an AI-assisted workflow.
Building a beauty brand? Message me.
uiuxdesignStitchNext.js

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DAYLIGHT

DAYLIGHT

1 voted

100%

NOCTURNE

NOCTURNE

1 vote

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