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I built and customized a premium Shopify store for Calyan Wax Co., a sustainable candle brand known for donating 5% of proceeds to charity. The design highlights the brand’s mission with a clean, modern layout and earthy color palette, creating a warm and inviting shopping experience. I structured the homepage with high-quality hero banners, featured product sections, and trust-building elements like 1000+ customer reviews, eco-friendly badges, and brand partner logos (Whole Foods, Sprouts, Fresh Thyme).
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A Shopify homepage has a few seconds to answer one important question:
“Am I in the right place?”
A beautiful design helps, but the homepage also needs to guide the visitor toward the next step.
Here are 5 things I think every Shopify homepage should have:
1. A clear value proposition
Visitors should quickly understand what the brand sells and what makes it relevant to them.
2. A strong hero section
Use compelling imagery, a focused message, and a clear CTA instead of overwhelming visitors with too much information.
3. Easy product discovery
Featured products and collections should help shoppers find what they're looking for without having to search through the entire store.
4. Trust signals
Reviews, shipping information, return policies, guarantees, and secure checkout indicators can answer important questions before someone buys.
5. Clear navigation
Your navigation should make the store easy to explore. Customers shouldn't have to figure out where products or collections are hidden.
The goal isn't to put everything on the homepage.
It's to put the right things in the right order.
Good Shopify design isn't only about how the store looks. It's also about how easily someone can understand it and move through it.
100% agree! A great Shopify homepage is not just about design—it’s about clarity, trust, and guiding customers to the right next step. 👏
Multi-tier pricing that updates live as you add pairs is the hard part to get right in native Liquid, most builds either hardcode the tiers or end up calling an app API on every quantity change. Curious whether the discount math runs client-side off a price map or you're hitting a line-item script/function on the backend for it.
This project was an instant yes!
I got to work with the dreamiest new brand and photography to translate into a more editorial Shopify experience for a beauty subscription brand. Even better, the new site helped increase subscriptions and hit the brand's goal after launch. ✨ Check it out.
So cool!
