The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
The client reached out to me with a clear vision for the project and shared a document with all the requirements and instructions. I went through everything carefully, understood what they wanted, and we discussed and finalized the budget.
After that, I planned the AI video production workflow based on the project requirements. My main focus was to keep the process efficient while still maintaining the quality and style the client was looking for. I then started working on the visuals, animation, and overall video production using AI tools.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
AI-Directed Porsche 911 GT3 R Film
A cinematic automotive experiment created without a camera, physical car, studio, or production crew.
The goal was to explore how far AI + art direction could go in creating a premium automotive design film.
The Approach
Rather than asking AI to generate one complete video, I treated it like an actual production.
I broke the Porsche 911 GT3 R into individual visual moments — carbon bodywork, headlights, front aero, wheels and brakes, side profile, rear wing, and the final hero reveal.
Each shot was individually directed with attention to camera movement, lighting, reflections, materials, composition, and consistency.
The individual sequences were generated using Higgsfield, then brought into Runway to assemble, refine the pacing, transitions, and final film.
The Challenge
Generating a beautiful AI shot is relatively easy.
Making seven independently generated shots feel like they belong to one cohesive film is where it gets interesting.
The challenge was maintaining consistency across the car, materials, lighting, camera language, and overall visual direction while building a natural progression from detail → form → full reveal.
Tools
Higgsfield — AI video generation
Runway — Editing & sequence assembly
AI + Art Direction — Shot planning, prompting & visual consistency
A personal exploration into how AI can become part of the creative production process — not replacing direction, but expanding what can be produced from an idea.
A client gave this idea the green light before I even started building it.
Been using AI a lot lately to prototype ideas early, show the direction, and make sure we’re aligned before jumping into the actual build.
Such a good time saver.
He wanted job security.
The chair was permanent.
A Permanent Position
An AI-generated surreal short about the cost of becoming exactly what a company needs.
That premise hits hard. The absurdity of the office interview setting makes the commentary land even more. Curious what tools you used for the video generation here.