Giving a supply chain business a visual language built to move with it. For Lastmile, we develope...Giving a supply chain business a visual language built to move with it. For Lastmile, we develope...
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Giving a supply chain business a visual language built to move with it.
For Lastmile, we developed the brand’s visual identity from the ground up, translating its role in the supply chain into a system that felt clear, modern, and dependable. From the logo and colour palette to social media and everyday brand communication, every touchpoint was designed to work as part of one cohesive identity.
Business decks, cards, social content, and other brand collaterals were all designed by Vayrova, creating consistency not just in how Lastmile looked, but in how the brand showed up across its entire ecosystem.
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Artur's avatar
Clear, modern and dependable pull against each other in logistics — dependable tends to want conservative type while modern wants it to read like a software brand. Curious which way the room leaned when you first presented the system.
Vir's avatar
That’s a fair point. In this case, I wasn’t trying to force Lastmile into either extreme. I presented the system based on where the brand was positioned at the time, while using the visual identity to gently move that perception forward.
The idea was to retain the trust and...
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