Manifesting clients who are building things people actually need. ๐ง Wellness brands ๐ฟ Mindfulne...Manifesting clients who are building things people actually need. ๐ง Wellness brands ๐ฟ Mindfulne...
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i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.
in my session i talked to the women founders about building a content strategy you can actually sustain.
we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm
then we moved on to how to execute that useful content using different production levels in mind:
๐ฑhigh effort: think an edited video or designed carousel)
๐ฑmedium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)
๐ฑlow effort: think photo with caption, short text post or simple story)
your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.
the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.
this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. ๐ป
if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.