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A brand without documented decisions becomes expensive the moment its designer leaves.
The designer who created this brand had left. It looked finished, but every decision behind it had become a guess.
Which blue was intentional? Was the type scale a rule or a leftover? Which version should the product follow?
Each unanswered question slowed the work, created inconsistencies and reopened choices the client had already paid to settle.
A finished brand leaves a clear trail for the next person to follow without playing detective.
@Mateo Szymkowicz The blue and type-scale examples make the hidden cost tangible. I’ve found a short decision log alongside the brand guide often prevents those settled choices from reopening.
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Great Work
I have been playing around with two different hero section directions for an architecture/real estate landing page, and I honestly can't decide which one nails the vibe better. Both use the same layout structure, but the typography and photography give them totally different personalities.
Design A: Bold, modern sans-serif headline paired with a warm, rustic cabin. Feels grounded, cozy, and confident.
Design B: Elegant serif headline over a sleek concrete-and-glass villa. Feels luxurious, editorial, and refined.
Which one speaks to you? and tell me why?
Your feedback genuinely shapes what I build next, so thank you in advance for taking a second to weigh in!
42 voted
49%
43 voted
51%
85 votes
Closed
both are looking good, hard to choose , still go with A
We've been working my team and I on the brand identity for FindArtisan, the platform that connects artisans and clients in west africa.
And I'm really happy with the outcome.
What your thoughts on it ?
Cool