The hardest brief in identity work is "make us look serious without making us look corporate." Serious comes from consistency. Corporate comes from removing anything a person chose.

"Corporate comes from removing anything a person chose" is going straight in my notes. I'd push it further though, I think a lot of that removal happens in legal and stakeholder review, not the initial design pass. Do you find the fight is more with the client's own instincts or with whoever signs off after them?

About a year ago, we shared our work for DreamGround here ✨

Since then, a lot has changed. The brand evolved, the positioning shifted – and it was time for the website to evolve with it.

So we came back to the project and redesigned the page to reflect this new direction, while adapting everything to work smoothly in Kajabi.

It was a quick and really enjoyable project – clear communication, trust in the process, and an easy collaboration from start to finish.

We love when clients come back to us as their businesses grow. It’s always special to see how a brand evolves and to be part of its next chapter 🤍

Check out the updated DreamGround project👇

I like that this is a second chapter for the same client. Reworking the page around their new positioning, while making it practical in Kajabi, feels much more valuable than just giving it a new look.