Yage Website Design & Development, 2026.
40-page marketing site for a collections platform that helps businesses get paid without leaving their ERP. I designed it in Figma and developed it myself in Next.js. Doing both meant every component in the design had working code behind it at launch, with no handoff gap. The hardest part was writing for three readers at once: finance managers, CFOs and IT leads all needed a different reason to say yes.
Writing for finance managers, CFOs and IT leads at once is the classic B2B buying committee problem. Did you split them into separate paths per role, or keep one narrative where each section answers a different objection?
Designed and built a modern pool care website in Framer for a residential and commercial pool service brand.
The project focuses on clear service communication and conversion, with dedicated sections for pool cleaning, maintenance, repairs, before-and-after case studies, service...