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Content Writing vs. Copywriting: Why Is Your Business Getting Attention but Not Sales?
Your blogs get read. Your website gets visitors. But where are the customers?
Here's the difference:
Content writing helps people discover your brand, learn something valuable, and build trust over time.
Copywriting shows potential customers why your offer matters—and persuades them to take the next step.
One helps build the relationship. The other helps turn interest into action.
But if your website explains what you do without making customers feel why they need it, you're leaving an important question unanswered.
Founders: Is your website attracting visitors but struggling to convert them? Let's talk.
#Copywriting #ContentMarketing #Sales
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Great packaging work, nice job
Second Serve Club — Exploring Visual Identity Through AI & Design.
For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.
I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.
From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.
An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.
Designed by me. Visualised with AI. 🎾
Full brand identity case study coming soon.
#BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT
The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.
It’s been a minute since my last post here on Contra.
While my main focus usually lives in photo editing and digital design, I was digging through the archive recently and thought it’d be fun to share a couple of branding projects from the past:
Slide 1: Seart Visuals apparel & merchandise branding (1 year ago)
Slide 2: Choku Ladies Boutique identity and mockups (2 years ago)
Brand identity isn't my everyday lane, but tackling projects like these taught me a lot about visual consistency across different mediums. I’d love to hear your thoughts or see any feedback from fellow designers. Great to connect with the community again.
That's really great typography logo design❤️❤️