Unlock Marketing Insights with Our Performance Analytics Dashboard

Unlock Marketing Insights with Our Performance Analytics DashboardUnlock Marketing Insights with Our Performance Analytics Dashboard

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Yassin Abouzeid

• Mar 10

I built a marketing performance analytics dashboard that helps marketing teams quickly identify which campaigns, audiences, and ad groups are actually driving conversions — and which ones are wasting budget. The goal of this dashboard is simple: “Inside a campaign, what is actually working?” Instead of only tracking high-level metrics, the dashboard breaks performance down into campaign and ad group level insights, enabling faster optimization decision The dashboard tracks the full marketing funnel: Impressions Clicks Conversions Spend CTR (Click Through Rate) CVR (Conversion Rate)

Google Ads Data Analysis Data Engineering dbt Google BigQuery Looker Studio

Yassin Abouzeid

• Mar 9

Customer Analytics & Retention Dashboard | BigQuery + Looker Studio Marketing Intelligence

For this project, I built a complete customer analytics and retention intelligence dashboard for an aesthetic clinic to help them understand who their clients are, how they grow, and how well they retain them over time. The goal was to transform raw operational data into clear strategic insights that support marketing decisions, acquisition strategies, and customer retention optimization. Business Impact This dashboard allows the clinic to: ✔ Identify the most valuable customer segments ✔ Understand client retention patterns ✔ Optimize marketing acquisition strategies ✔ Focus on high-retention treatments ✔ Track business growth year over year