Main image is where I'd start too. On a global CPG portfolio we used to check the hero at mobile thumbnail size next to the top 3 competitors, and the most common problem was a pack size or count you simply couldn't read. Do you bring the listing designer in before the first ad spend, or after you've seen the search term report?
A challenging SEO project, a successful outcome, and a lot of lessons learned.
For the past few weeks, I’ve been deeply involved in an SEO project for a client, and it has kept me busy working behind the scenes.
From keyword research and content optimization to strategic link building, every step required careful planning, testing, and continuous adjustments.
The goal was clear: improve the website’s visibility for its major target keywords and build stronger authority.
I'm glad to say we made meaningful progress. The client achieved rankings for major primary keywords and secured quality backlinks to strengthen the website’s SEO profile.
Was it easy? Absolutely not.
There were challenges, adjustments, and moments that required me to rethink my approach. But that’s what makes SEO interesting. It’s not just about implementing tactics, it’s about understanding the data, solving problems, and finding what works.
This project reminded me that sustainable SEO growth takes strategy, consistency, and patience.
I'm proud of the progress we achieved, and even more grateful for the experience.
For business owners investing in SEO, remember this: rankings don't happen by accident. They are built through deliberate work.