Paloma is a Mediterranean holiday residence designed as a calm retreat between sea, sun, and slow living. The challenge: build a brand identity that feels relaxed yet refined rooted in simplicity, light, and coastal ease. The identity extends to primary deliverables including room keys and comprehensive branding guidelines, creating a complete system that invites guests into a space designed for escape and ease.

Nice work, love the desert vibes here!

Vitalo - Fitness App, Brand Identity & Digital Experience

Vitalo is one of my most detailed branding projects, where I explored how a fitness brand can evolve into a complete digital and physical ecosystem. Rather than designing a logo alone, I developed a cohesive brand experience spanning mobile app screens, wearable interfaces, landing pages, social media, advertising, print materials, merchandise, and environmental branding.

Check it out

We all take inspiration from different design, but we have to make sure it doesn't turn into an identical copy. 😍