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Project Title
Wholesale Performance Analytics & Executive Dashboard
Project Overview
Designed and developed an end-to-end Wholesale Performance Overview Dashboard to track key commercial metrics, evaluate revenue distribution across order fulfillment states, and uncover actionable business insights for sales optimization.
This project translates raw sales data into high-impact executive visual analytics to identify revenue leaks and highlight operational strengths.
Key Performance Metrics (KPIs) Tracked
Total Revenue: $1,264,762
Average Order Value (AOV): $1,054
Total Quantity Sold: 3,535 units
Average Quantity per Order: 3 units
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