Craft a Vibrant, Gen Z-Friendly Brand Identity for BubbyCraft a Vibrant, Gen Z-Friendly Brand Identity for Bubby
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Overview Bubby is a premium matcha brand born from the fusion of "Buddy" and "Bubble". Bubby positions itself as your "new best friend" in beverage form. The project focused on building a vibrant, community-first visual identity that swaps Zen minimalism for high-energy Gen Z appeal.
Challenge Defining a brand identity that feels both "premium" and "approachable." The challenge was to create a visual language that felt like a friendship: reliable in quality but fun and informal in execution, centered around a bespoke character.
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Celia's avatar
So cool 😍
Antonio's avatar
Thanks a lot!
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