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Leonid Zamriy
pro
• Oct 12
Google Ads for E-commerce | 851 Conversions, 974% ROAS & $713 Ad Spend IziOpt is an online store selling home, office and everyday products to both retail and wholesale customers. The project ran from November 19, 2025, to January 12, 2026, with the goal of increasing online sales and testing Google Ads as a scalable acquisition channel.
The strategy combined Google Search, Shopping and Performance Max campaigns, supported by e-commerce analytics and continuous optimization. The focus was on identifying high-intent traffic, measuring user behavior throughout the purchase funnel, and preparing the account for future budget growth.
Tracking & Merchant Center Setup
I configured GA4 and Tag Assistant and implemented tracking for key user actions, including purchases, add-to-cart events, checkout initiation and phone leads. I also verified product, transaction ID and conversion value parameters to improve tracking reliability.
Google Ads and GA4 were connected, and Google Merchant Center was configured with a product feed through the Prom API. I verified the website and feed setup, resulting in 98 approved products.
Campaign Strategy & Optimization
I launched Ukrainian- and Russian-language Search campaigns organized by product category, tested Shopping and Performance Max, and created multiple ad variations with relevant extensions.
The optimization strategy prioritized high-intent commercial searches containing terms such as "buy," "wholesale" and "in bulk." I monitored search terms daily, added negative keywords, reviewed campaign performance and balanced budgets between Search, Shopping and Performance Max.
The project followed two stages: first, validating the channel and establishing baseline performance; then, removing inefficient combinations, focusing spend on stronger commercial opportunities and preparing the account for scaling.
Results
During the campaign period, the account generated:
851 total tracked conversions
974% ROAS
$713 in advertising spend
4,367 clicks
76,792 impressions
5.69% CTR
$0.16 average CPC
$0.83 average cost per tracked conversion
Conversion funnel breakdown:
21 purchases at approximately $33.82 per purchase
244 checkout initiations at approximately $2.91 each
509 add-to-cart events at approximately $1.38 each
77 phone leads
Revenue Potential & Business Impact
Users added products to their carts with a combined value of approximately $5,545, indicating meaningful purchase intent and potential for further optimization.
The campaign established a measurable acquisition funnel, connected product advertising with e-commerce tracking, and provided performance data to guide future budget allocation. The results also highlighted the importance of distinguishing completed purchases from intermediate actions when evaluating campaign efficiency.
Conclusion
The IziOpt project established Google Ads as a measurable channel for testing e-commerce demand across Search, Shopping and Performance Max. With 851 tracked conversions, 974% ROAS and approximately $713 in ad spend, the campaign provided a foundation for continued optimization and scaling.
Growth MarketingGoogle AnalyticsGoogle AdsGoogle Ads Specialist
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