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African women-inspired fashion brand concept based in Lagos-designed with a clean, modern aesthetic and brought to life using AI tools.Focused on elegance, culture, confidence, and minimal luxury while showcasing the beauty and strength of African fashion.
Created to blend creativity, branding, and digital design into visuals that feel bold, stylish, and globally relevant.
Tools used: AI design tools, creative direction, branding strategy, and fashion-inspired visual storytelling.
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I used AI to generate an 18th-century version of CapCut.
The result? Video editing like someone was making TikToks in the age of candles, ink, and quill pens. Just raw analog creativity with a bit of chaos and old-school vibe.
wow nice job man!!!
Work Title:
CUT CULTURE
Creator:
Anca-Gabriela
Main Direction:
Direction A · CapCut as a Different Industry
Social Profile: https://x.com/ancaguiux
Concept Statement:
CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.
The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.
The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.
Visual Highlights:
Premium fashion-inspired logo and identity system
Minimal black, white, grey, and electric green color palette
Campaign visuals built around identity, motion, and self-expression
Brand applications including clothing tags, packaging cards, and social assets
Editing-inspired graphic language translated into a lifestyle brand system
Process Proof:
The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.
Final Deliverables:
Brand presentation boards
Logo and visual identity system
Brand application mockups
Process screenshots
Link for the process screenshots: Process
Love these layouts Anca. Quality work well done.
Love this!
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