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Vanss Aluform – Sustainable Construction Brand Identity
Designed a modern, eco-driven brand identity for Vanss Aluform, a construction and aluminum formwork company focused on sustainable growth. The logo integrates architectural forms with leaf elements to represent structural strength and environmental responsibility.
Developed a green-centric color system supported by neutral tones and natural textures to reinforce the brand’s commitment to innovation and sustainability. Delivered a scalable identity applied across business stationery, safety gear, site signage, and digital platforms.
A clean, future-forward visual system built for the evolving green construction industry.
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SensorIA — Brand Direction
I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.
Really nice direction. The soft gradients and blur give the AI brand a very human feel.
why is it so much harder to brand yourself than it is to brand a client?
I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…
That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.
Its so true, ahah!
BTW, just wanted to ask how to post like this, like a courousal style on contra, where you can swipe up the slides??
Creative for creative is not always easy, but at Goodword Agency we established a brand centered on narrative, strategy, and teamwork. The quill emerged as our guiding emblem, representing both artistry and purpose. This understanding influenced a dynamic visual framework rich in significance: intersecting shapes, directing arrows, and bespoke typography. Each element was crafted to evoke alignment, going beyond mere refinement.
Really like the thinking behind the quill as a guiding emblem. The narrative-driven approach to branding makes it feel much more meaningful.
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