Vanss Aluform – Sustainable Construction Brand Identity
Designed a modern, eco-driven brand identity for Vanss Aluform, a construction and aluminum formwork company focused on sustainable growth. The logo integrates architectural forms with leaf elements to represent structural strength and environmental responsibility.
Developed a green-centric color system supported by neutral tones and natural textures to reinforce the brand’s commitment to innovation and sustainability. Delivered a scalable identity applied across business stationery, safety gear, site signage, and digital platforms.
A clean, future-forward visual system built for the evolving green construction industry.
One of the project's greatest challenges was creating an identity that is instantly recognizable and inspires investor confidence, while balancing a futuristic aesthetic with the sense of reliability intrinsic to the brand's values.
The core concept draws inspiration from the cosmos and the brand's drive to transcend boundaries; no matter the distance, the delivery is guaranteed. We translated this visually through patterns forming paths that lead to a destination, a motif that extends to every corner of the visual language.
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.