This reel for @afterluc was a chance to play a little more with the visual language we usually use for his content.
Itβs a fun βget ready with meβ piece that opens with a teleport effect and moves into a faster, more playful edit. Since Lucβs profile normally leans toward a cleaner and more minimalist aesthetic, I pushed the typography further here, using bolder text treatments and more expressive motion without losing the visual identity weβve built around his content.
The goal was to make the edit feel energetic and entertaining while still polished, using pacing, text, sound and small visual moments to support his personality rather than overwhelm it.
I really enjoy projects like this because they show how a consistent visual identity doesnβt have to mean doing the same thing every time. Sometimes the right choice is knowing exactly where you can break the rules a little.
Role: Video Editing, Motion Design, Text Animation, Sound Design, Color & Visual Storytelling
I built aΒ Project Management Hub in NotionΒ to run projects from brief to retrospective in one calm, minimalist workspace. It's for sale on Gumroad, but I'm sharing it for free with the Contra community.
It includes a guide, project brief, dashboard, weekly planner and review, plus 7 linked databases (tasks, phases, team, budget, risks and more). A sample project shows how everything connects.