El Seteo is a YouTube channel that interviews Argentine bands, capturing the energy behind each live show. We developed a bold and dynamic visual identity designed to stand out in digital and audiovisual environments. The logo combines a strong sans serif typeface with an organic symbol that evokes sound, vibration and movement. Built on a high-contrast palette of black, white, and red, the system enhances intensity and a stage-driven feel. The identity is flexible and scalable, ensuring a consistent and recognizable presence across all brand touchpoints.