Which hero would convert better: A or B? This landing page is for a LinkedIn personal branding ex...Which hero would convert better: A or B? This landing page is for a LinkedIn personal branding ex...
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This landing page is for a LinkedIn personal branding expert helping B2B founders, coaches, and consultants attract more opportunities.
Don’t judge only by aesthetics. Consider clarity, trust, visual hierarchy, brand fit, CTA prominence, and which design would make a high-value client more likely to book a strategy call.
My gut says A wins on trust, the darker background in B feels a bit more agency-generic even though the layout is nearly identical. What has this client's audience responded to before, warmer visuals or more corporate ones?
Hero B. The dark social proof bar at the bottom gives it better structure and the overall contrast makes "Book a Strategy Call" much easier to spot instantly.
While working on the homepage for Halfspace, a website design and SEO agency, I explored two different hero visuals for the same headline and layout. Same message, same structure, just a different visual metaphor and mood.
Option 1 - Rocket Launch. Bold, literal, and energetic, visually reinforcing the "launch your business" message with motion and fire.
Option 2 - Glass Cube. Abstract, sleek, and premium, giving a more refined, tech-forward feel without relying on a literal metaphor.
Would love your honest UX/UI take, which direction feels more impactful, memorable, and aligned with a web design/SEO brand, and why?