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Automated Crossposting System (Facebook → LinkedIn + Google Sheets Logging)
Overview:
Built an automated crossposting system for a social media use-case, where new posts from a Facebook business page are automatically published as LinkedIn text posts and simultaneously logged in Google Sheets.
The system ensures consistent publishing, full transparency, and reliable tracking — without manual intervention.
The Challenge:
Crossposting content between platforms required repetitive manual work:
- Switching between Facebook and LinkedIn
- Copying and adapting post content
- Publishing posts individually
- Tracking whether posts were successfully published
This created a time-consuming workflow and introduced uncertainty around completeness and consistency.
The Solution:
Developed a Zapier-based automation that handles publishing and logging in one continuous workflow:
- New Facebook posts are automatically detected
- Content is transformed into LinkedIn-compatible text posts
- Posts are published on LinkedIn without manual input
- Each execution is logged in Google Sheets for transparency and tracking
Zap Architecture (Technical Setup):
Trigger:
- Facebook Pages → New Post
Step 1 – Data Extraction & Preparation:
- Extract post message, links, and metadata
- Clean and normalize text for cross-platform use
Step 2 – Content Transformation:
- Adapt structure for LinkedIn (text-only format)
- Handle formatting differences between platforms
- Prepare final post payload
Step 3 – LinkedIn Publishing:
- Action: Create text post on LinkedIn profile
- Ensure correct formatting and link handling
Step 4 – Logging (Google Sheets):
- Create new row with:
- Post content
- Included link
- Timestamp
- Execution status (success/error)
Step 5 – Error Handling & Iteration:
- Debugging via JSON inspection and payload validation
- Iterative improvements to stabilize the workflow
- AI-assisted troubleshooting to resolve edge cases faster
Key Features:
- Fully automated crossposting workflow
- Platform-specific content transformation
- Built-in tracking and documentation
- Reliable error handling and validation
- Transparent execution history
Results & Impact:
- Saved ~1 to 2 hours of manual work per week (4–8 posts)
- Eliminated platform switching and repetitive publishing tasks
- Reduced uncertainty around publishing status
- Improved consistency across platforms
- Created a reliable, scalable system for ongoing content distribution
Tools Used: Facebook Pages · LinkedIn · Zapier · Google Sheets
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Google's AI cited my client's LinkedIn post 11 times last
month.
He wasn't writing for you. He was writing for ChatGPT.
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If you're a consultant or founder posting three times a
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Semrush ran 325,000 prompts. LinkedIn showed up in 14% of
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company pages. Half came from accounts under 10,000 followers.
Quotability beat follower count.
What gets quoted (steal this):
1. One question per post
→ Line one is the
exact question a buyer would type into ChatGPT.
2. A plain-English definition inside 3 lines
→ AI lifts clean
sentences. It can't quote a vibe.
3. Your own dated numbers
→ "11
citations in August" gets cited. "Great results" doesn't.
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who's talking before it trusts the post.
Check yourself in 5 minutes: type your ideal client's
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there and yours isn't, that's your next topic.
The feed forgets your post in 5 days. An AI citation keeps
answering for you for months.
(I'll say the uncomfortable bit: I think AEO beats the feed
algorithm for inbound by 2027. Most coaches selling algorithm hacks won't like
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Two years from now: does a ChatGPT citation beat LinkedIn
reach for inbound, or is AEO just SEO in a new hat? Pick a side.
-- M Aadil A.
Just wrapped up this clean and professional hiring announcement flyer for KEMETIC SERVICES LLC.
The brief was simple make it bold, corporate, and easy to convert applicants. I focused on strong typography hierarchy, brand colors, and a layout that communicates trust at first glance.
This is the kind of design that doesn't just look good, it gets results.
Need a flyer, social media design or brand visual that actually converts for your business? Let's create something powerful for your brand.
CALL TO ACTION:
DM me "DESIGN" to get started on your project. Available for new clients worldwide.
Clean design. The strong typography makes the hiring message easy to notice.
Good day!
I am writing to express my interest in the Lead Generation Specialist, Appointment Setter, and Social Media Management position. With experience in lead generation, prospect research, appointment setting, and social media management, I am confident in my ability to help your business attract qualified leads, increase engagement, and support business growth.
My experience includes:
Lead generation through Facebook, Instagram, LinkedIn, and other social media platforms
Prospect research using tools such as Apollo, Hunter.io, LinkedIn Sales Navigator, and Google
Building targeted contact lists and verifying lead information
Cold outreach via email, social media, and messaging platforms
Appointment setting and calendar management
Social media content scheduling and community engagement
Data entry, CRM management, and administrative support
Strong communication and organizational skills
I am eager to contribute my skills and learn more about your business needs. I would welcome the opportunity to discuss how I can add value to your team.
Thank you for your time and consideration. I look forward to hearing from you.
Sincerely,
Kleeve Vonn Rosco
Lead Generation Specialist | Appointment Setter | Social Media Manager
Email: kleeve29rosco@gmail.com
Phone: +639550763431
LinkedIn: www.linkedin.com/in/kleeve-vonn-rosco-74241b417
Location: Philippines
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Great mix of skills. Lead generation and social media can work really well together.