SOKA Sunday Ritual (SSR) is a chef-focused IP that brings talented chefs from across the country to SOKA, along with their secret sauces and signature flavours. I designed the SSR creatives following SOKA’s brand guidelines, adding a playful and quirky twist to make them more engaging and memorable. After all, the idea is to make people enjoy the creatives, get curious about the food, and hopefully realise that their Sunday plans should involve SOKA! ⭐💛