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Urban Zen: Tokyo Trattoria in Indonesia
Tasked with designing a unique dining venue in tropical Surabaya, we repurposed shipping containers into a biophilic urban oasis. The design bridges industrial efficiency with natural warmth through wood finishes, trailing plants, and expansive windows. This strategic, nature-inspired environment provides a calming atmosphere for guests, increasing dwell time and maximizing the venue's premium commercial appeal.
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A self-initiated product campaign exploring how AI-generated concepts can be evaluated, art-directed, and refined into cohesive advertising visuals for a premium magnetic power bank.
Love the overall quality of this project. Everything feels very intentional and well executed.
COCOA PULSE — Modern Choco-Pie Snack Brand Direction
COCOA PULSE is a chocolate-coated marshmallow pie built for people who snack with intention — the kind of snack you post before you eat.
The visual direction breaks from nostalgic choco-pie packaging entirely, built on "The Pulse" — a ring motif pulled directly from the pie's own cross-section, turning the product's inside into the entire identity system.
The Pulse Ring: concentric rings representing chocolate shell and marshmallow core, doubling as a heartbeat icon, derived directly from the product itself.
Color is Deep Cocoa, Marshmallow Cream, Pulse Pink, Toasted Caramel, and Signal Yellow — with a radial Pulse Pink→Deep Cocoa gradient applied only to the ring motif and hero moments.
Imagery is bold, saturated, hard-flash contrast — chocolate drip caught mid-fall, marshmallow stretch frozen mid-pull, macro cross-section reveals.
This is what intention looks like when you snack.
M N LOKESHWAR REDDY, Creative Director
Link to the full project:
https://www.behance.net/gallery/253969179/COCOA-PULSE-Modern-Choco-Pie-Snack-Brand-Direction
Project Title: Brand Identity & Packaging Design – Break Room Cafe
Project Description:
Developed a vibrant and cohesive visual identity for Break Room, a modern cafe brand. The objective of this project was to establish a friendly, approachable, and memorable brand presence through custom typography, playful character illustrations, and versatile brand applications.
Key Deliverables:
Visual Identity & Logo Design: Crafted a custom, expressive logotype featuring a playful character illustration designed to evoke comfort and relaxation.
Apparel Design: Designed staff uniforms, including custom graphic T-shirts and embroidered polo shirts, ensuring consistent brand visibility.
Packaging Design: Created branded takeaway coffee cups featuring dynamic blue-on-white graphics and catchy brand messaging ("Sip. Slow. Smile.").
