Recent work for Avallon AI, a YC-backed startup building AI infrastructure for hospitality.

The challenge was explaining a technical product in a way that feels clear to hotel operators, partners and technical teams.

The website was structured around the product story, core capabilities, use cases and proof. Each section helps visitors understand what Avallon does, where it fits and why it matters.

Framer was used to move quickly while giving the team full control after launch. Reusable components and CMS collections make it easier to publish new content, expand the website and keep everything consistent.

The scope included:

• Website design • Framer development • Responsive layouts • CMS architecture • Custom code • SEO setup • Analytics and conversion tracking

The result is a clearer product story and a flexible marketing system that can grow with the company.

Full case study on my profile.

Viva Aesthetics Wellness — WordPress to Framer

A Sacramento medspa with real credentials, running on a site that asked too much of the person using it. Eight items in the navigation, treatments buried a few clicks down, and booking left to a phone number.

We moved them to Framer — not for the platform, but for what it let us do: rebuild the page structure instead of restyling it.

Eight nav items down to five. A hero that names the treatments and the physician-led care rather than promising an experience. Boulevard integrated as the booking platform, so there's one short, consistent path from landing on a page to holding an appointment. Sacramento named as the service area instead of spreading the menu thin.

The migration itself was the unglamorous half — a from/to redirect table built line by line before cutover so nothing already ranking got lost.

Full case study coming soon.

the dark red site looks so calm