New project: Thérapeau 🤍

I took on Designer Briefs challenge #182 and built a full brand for a clinical skincare line focused on barrier repair.

The idea I kept coming back to: your skin is built like a wall. Cells are the stones, lipids are the mortar. So instead of promising dramatic transformation like every other clinical brand, Thérapeau says repair is the transformation.

Everything grew out of that. There’s a brick grid that explains the science, a seal mark taken from the accent in the name, and glass packaging for what goes onto the skin with aluminium for what seals it. The campaign uses real skin, real ages and lots of quiet backlight.

I loved working on this one. Strategy, identity, packaging, copy and art direction, all in one project.

The whole project, with process, packaging, and campaigns, is on my instagram profile. Take a look 👀 https://www.instagram.com/p/DeXWNOpkejQ/?img_index=1

And if you’re building a skincare or beauty brand and want an identity with a real idea behind it, let’s talk.