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Most authors don’t struggle because their books aren’t good.
They struggle because readers can’t find them.
Discoverability is the quiet difference between a book that sits and a book that sells. Covers matter. Keywords matter. Categories matter. Positioning matters.
I’m curious
What do you think is the hardest part of getting a book noticed today writing it or marketing it?
The network for creativity
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A good landing page shouldn’t make you work to understand it.
Been working on a new project where the goal was simple:
Make a complex product feel simple, clear, and easy to explore.
Less explaining.
Less clutter.
More visual hierarchy.
A clearer path to the next step.
Still working through the details, but this one is coming together nicely.
Full case study soon.
This pairs well with the Hire Hangar screenshot because the design itself demonstrates the point—you don't need to reveal the whole project yet.
Typography isn't just decoration.
Most of the typography posts on this blog are about letterforms and visual works of art. But there's a quiet side to typography that matters just as much: hierarchy, spacing, and structure in everyday business writing.
This is a real before/after from an editing job. Same content, same facts — one version is a wall of text, the other has headers and short paragraphs. One gets read. The other gets skimmed and forgotten.
If you're a typography designer, I'm curious: how do you think about readability vs. visual style when designing fonts or doing type work?
Illustrations grab attention.
Text explains what you're looking at.
It's that simple.
A good illustration can communicate most of the intent before the user even reads the text.
So instead of using illustrations just to make a section look good
I designed them to visually explain what the product does and what the user is looking at.
The idea was simple:
Show the intent visually.
Use the text to add context.
When the illustration and copy work together, users can understand the concept without having to read through a wall of text.
This is the idea behind my “How it works” design concept.
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